Helping companies gain the competitive edge in an ever-evolving social media landscape while driving sales and customer engagement
The rise – some say takeover – of social media networks is leveling the playing field between large and small companies. Social media initiatives, when combined with public relations efforts, presents new and innovative ways to boost website traffic and sales, build brand awareness, and increase customer engagement.
In the past, social media sites like Twitter, Facebook, and LinkedIn were supplemental channels to market your brand. Today, in what GioPR likes to call the Customer Experience Era, social media networks are essential to driving the digital conservation about your brand. By directly interacting with your target audience in real-time, this validates your ability to respond to trends, to take action on customer feedback, and to stay ahead of the competition.
Social media is now a central part of everyday life. Embracing social media relations into your overall PR and brand strategy not only promotes brand awareness, it also builds customer loyalty and increased purchase frequency, leading to higher annual revenue per customer. Social media networks are also a rich resource for gathering industry intel. Want to gauge market trends, hot topics, and customers’ evolving needs? There’s a hashtag for that. Also, some networks have become the standard for customers to contact support or to post reviews of your business.
Determining which social media networks will bring the most benefits to your business means understanding why and how your target audience engages with social media. What’s more, the surge of mobile devices means mapping out the different experiences your customer may have in interacting with your brand. Overall, understanding how to best take advantage of social media is key. This means creating an ongoing and steady dialogue, using calls to action, and providing something of value to your audience.
Giombetti Public Relations is well-versed on which social networks matter today, as well as the ones gaining momentum. We’ll guide you through a staged plan of layering social media to work for you – as part of your digital marketing and PR strategy – with as little distraction from your business as possible.
Beyond your typical social media networks, GioPR will also help make sense of how your company can capture its own voice, whether in a company blog, a wiki, or in content-specific communities that can help you promote your brand.
Social Media Relations Services Include:
– Social media education and strategy for:
- Blogs and micro-blogs
– Social media integration into:
- Web page design
- Search engine optimization
- Online media marketing
– Social media campaign management:
- Customer service
- Crisis communications
Many companies go begrudgingly toward the din of social media clamor without the right goals, guidance, or strategy to make the effort worth the bandwidth. GioPR excels in this capacity. We will take the time to understand your company and to help you build your own powerful voice in a community that wants to hear from you – and vice versa.