Helping manage and orchestrate your internal and external communications while ensuring clarity and consistency of voice and message across all channels
There’s nothing worse than an immobilized, inefficient workforce because they don’t know what the big picture is let alone what the little one is. Moreover, unclear communications and call-to-actions from multiple sources in an untimely manner with inaccurate information deteriorate morale and innovation and the taking of initiative.
Corporate Communications is one of the more powerful strategies an organization has in its arsenal – regardless of size and number of stakeholders – to create the narrative you want to tell, record your history and shape your future. And all to the empowerment of those who are listening, reading or watching.
For Corporate Communications to be most effective over a sustained period of time, first and foremost there needs to be a foundational strategy and set of documents. In other words, you need to have a Corporate Brand Identity and Strategic Plan upon from which key messages and strategic considerations can be drawn, organized into a year-long, time-and-action communications plan, and then reinforced time and time again to the point where it seems ritualistic.
Next on the list is to make sure that the each kind of communication and practice group – including press releases for media relations, internal emails or meetings for employee communications, emails and a web portal for vendor or supplier relations, earnings releases and conference calls for investor relations, and lobbying efforts for government relations, to mention a few – are in alignment with your organization’s overarching identity, strategic objectives and voice.
For Corporate Communications to be even more effective and impactful, it’s imperative to have a clear understanding of whom you’re trying to communicate to (known as stakeholders or target audience), what kind of personalities are they (left brain vs. right brain), which drives the tone and medium of your communication, and finally what’s the call to action. That is, what do you want them to do with the information they just consumed.
Corporate Communications, which today I refer to as “Catalyst Communications” should ultimately serve to drive the conversation. What you communicate – the topics, subject matter or content – should serve as a catalyst for action and words that meet those actions.
What cannot be underscored enough is to ensure consistency of voice and key messaging across all communications channels at a frequency that is timely and topical. This is how you not only minimize misinformation and misunderstanding, but also pioneer your relevancy and build community.