Experienced Leadership, Business Edge
Anthony Giombetti is principal and managing director of Giombetti Public Relations. Anthony is a seasoned public relations, branding and talent management executive with over 20 years of corporate and agency experience. Throughout his well-traveled career, he has honed his core competencies and subject matter expertise, particularly in the areas of TV shopping, personal branding and the Internet.
A second-generation Italian, Anthony’s passion for life and his profession is unyielding. Rooted in his core values is a burning desire to maximize both profit and purpose objectives. He has an acute fondness for helping brands and personalities who compete in the beauty and jewelry space while also a keen interest in financial services and social gaming.
With respect to the highly scalable TV shopping platform, Anthony has developed extensive contacts both domestically and internationally at all of the major TV Shopping Networks. In addition to public relations, one of Anthony’s major passions is to provide strategic brand management and creative identity for companies seeking to build their brands, drive sustained sales and generate new customers via TV shopping. Product categories of focus include beauty, jewelry, watches, cookware, kitchen electrics, fashion accessories and home textiles
Anthony has served as vice president of marketing and communications of Evine Live (formerly ShopHQ/ShopNBC), which is publicly traded (NASDAQ: EVLV) and is partially owned by Comcast and NBCUniversal. In this marketing leadership role, he oversaw all facets of branding, naming, corporate communications, investor relations, public relations, vendor relations, strategic planning, and event management at the shopping network. In addition, he successfully spearheaded the launch of over 100 top brands on the ShopNBC Network, including Macy’s, Calvin Klein, Brooks Brothers, Effy Jewelry, Suzanne Somers, and Sur La Table. Anthony was also a member of the prestigious NBCUniversal Marketing Council, which is comprised of 43 senior marketing executives across NBCU’s media properties, including NBC, Bravo, E!, Style, NBC Sports, Cloo, Universal Studios, Focus Features, and Universal Theme Parks in Hollywood and Orlando.
Prior to Evine Line (formerly ShopHQ/ShopNBC), Anthony held a senior level marketing communications role at global Internet company US Internet. He started his professional career as business editor of Minnesota Business. He is also a published co-author of 9/11 inspirational story of Flight 93: "Fighting Back: Living Life Beyond Ourselves."
Giombetti Public Relations has a strategic relationship with award-winning digital advertising agency Risdall and provides consumer-direct consulting. GioPR has a strategic relationship with boutique Wall Street investor relations firm Catalyst Global and provides IR counsel. GioPR has a strategic relationship with talent management firm The Carter Creative to source talent and product that is brand-right for TV Shopping. Finally, GioPR has a strategic alliance with all-things-beauty guru Mary Schook, who is known by top editors as the "Lash Whisperer."